Carolyn Greiner earned her master’s in Instructional Systems and Learning Technologies (ISLT) in 2022. A year after graduating, she took the knowledge that she acquired during the program and her experience as an instructional designer to start OWLS Consulting, which stands for Optimize with Learning Solutions. Her business works with corporate partners to identify gaps in their internal learning and development programs, and provide solutions such as eLearning, VR, AR, branching video, and more.
Recently, Greiner and OWLS Consulting were chosen to appear in an upcoming season of The Blox, an entrepreneurial competition that airs on Amazon Prime. Through the experience, Greiner honed her pitch, improved her business acumen, and helped spread the word about the importance of learning and development in the corporate world.
Better Learning, Better Business
Instructional designers and learning technologists practice a systematic approach to learning and education. A core belief is that learning shouldn’t be a haphazard experience but one that is carefully designed to achieve specific goals. Drawing on concepts from psychology, communication, education, and human performance, ISLT and its practitioners work in dynamic settings, from classrooms and government agencies to military institutions and private industries.
It's the latter sector that Greiner focuses on. Through OWLS Consulting, Greiner and her team contract with companies of all sizes to create content that address unique business needs. With her Instructional Systems and Learning Technologies background, Greiner goes far beyond typical training books and incorporates cutting-edge technologies into her content offerings.
“I got into immersive learning specifically because I feel it has the highest rate of learning transfer when it comes to those deliverables that we provide. We utilize AR [augmented reality], VR [virtual reality], branching videos, and well-thought-out e-learning that includes scenarios,” said Greiner.
These training and development programs are crucial to the longevity and success of a business, but Greiner says that businesses often cut these first. “What we need people to see and really realize is that learning and development initiatives are not just fluff. We can actually link what we do and how we train directly to increasing profits and decreasing employee turnover, which is extremely costly for an organization.”
Training programs and learning resources like the ones OWLS Consulting creates can provide a short-term benefit to concepts like employee and organizational efficiency and competency, but they can also make a huge difference in the long run.
“For around every $40,000 a company spends on an annual salary, it’s about $15,000 to replace that employee,” Greiner added. “What we really want to do with learning is build out that internal branding as I refer to it and that pathway towards promotion, so that your employees are not as likely to leave your organization.”